The client is a small cozy, yet trendy coffee shop in the heart of Tel-Aviv.
A place where good friends meet to discuss
the latest news over a cup of aromatic coffee, where you can sit and work on your laptop, while drinking an ice latte on a hot summer day and eating delicious carrot cake.
The task: to develop a memorable brand identity, including logo, packaging, menu and small merchandise. The client wanted the logo to combine the image of a shark and coffee beans, resulting in a recognizable, bright
and a little bit bold image, full of aroma
and taste.